How to Maximize Social Media Engagement Using the ‘Best Time to Post’ Feature in Tekmatix

In the fast-moving world of social media, timing is everything. Tekmatix is excited to introduce a powerful feature inside the Social Planner that takes the guesswork out of scheduling: Best Time to Post. This tool helps you automatically identify the ideal posting times for each platform based on your audience’s engagement patterns—so your posts get seen when it matters most.

Why This Matters

Many businesses spend time creating high-quality content, only to have it go unnoticed due to poor timing. The Best Time to Post feature eliminates that problem by analyzing your audience’s behavior and recommending peak engagement windows. Whether you're posting a reel on Instagram, a blog update on LinkedIn, or a product teaser on Facebook, you’ll be guided on when to hit “Publish” for maximum visibility.

Key Benefits

• Data-Driven Timing: Recommendations are based on your actual audience engagement patterns.
  

• All-in-One Scheduling: Works seamlessly within the Social Planner.
  

• Boosted Reach: Increases the chances your posts are seen, shared, and interacted with.
  

• Multi-Platform Support: Works across all connected platforms in your Social Planner dashboard.

Step-by-Step Guide: How to Use Best Time to Post

Here’s how to use the feature inside your Tekmatix dashboard:

1. Go to Marketing & Emails > Social Planner.
   

2. Click + New Post to begin creating your content.

3. Choose your platforms under the Add Socials section (e.g., Facebook, Instagram, LinkedIn).
   

4. Add your content — write your caption, upload images or videos, and customize your post.
   

5. When you're ready to publish:

   • Click Post Now or Schedule.
     

   • Tekmatix will automatically suggest the best time to post based on your audience's engagement data.

6. Accept the suggested time or manually adjust it to fit your preferences.
   

7. Click Schedule Post — done!
   

Note: Best Time to Post is only available on the desktop version and not yet supported in the mobile app. Currently available in Post Composer and CSV bulk actions (basic/advanced). Features like Recurring, Review, RSS, and Category Queue will be supported in future updates.

Sample Scenario: Local Bakery Social Strategy

Let’s say you run a local bakery and regularly post specials, product photos, and customer shoutouts on Facebook and Instagram.

Without the feature: You post at random times, often late afternoon, and notice low engagement.

With Best Time to Post: Tekmatix suggests that your audience is most active at 10:00 AM on weekdays. You schedule your “Morning Muffin Special” post to go out at 9:55 AM—and engagement doubles by noon.

This small adjustment helps you sell out of inventory earlier and lets customers know what's fresh while they're planning their day.

Pro Tip:

To get the most out of this feature:

• Regularly connect and sync all your social accounts inside Tekmatix
  

• Review performance metrics after each campaign
  

• Combine with Recurring Posts or Category Queues (coming soon!) for evergreen content that hits at just the right time

Final Thoughts

The Best Time to Post feature is a simple yet powerful way to maximize the ROI of your content creation efforts. It ensures your messages don’t just get posted—they get noticed. Whether you're managing a team or flying solo, this feature can instantly elevate your content strategy without adding extra work.