How To Use the SEO Heatmap in Tekmatix to Improve Local Search Visibility

Why This Is Important

Local SEO success isn’t just about ranking well in one spot it’s about how consistently your business appears across nearby locations. The SEO Heatmap in Tekmatix gives you a visual, location-based view of your search rankings so you can quickly identify where your visibility is strong and where it needs improvement.

This is especially powerful for:

• Local businesses relying on “near me” searches

• Agencies managing SEO for multiple service areas
  

• Teams planning location-based SEO campaigns
  

Instead of guessing, the SEO Heatmap helps you make data-backed decisions for local optimization.

What Is the SEO Heatmap in Tekmatix?

The SEO Heatmap visually plots your website’s search rankings across nine geographic points surrounding a business location.

• 1 central point (the business location)

• 8 surrounding points (nearby areas)
  

Each point represents how well the business ranks for a selected keyword in that specific location giving you a quick snapshot of local visibility coverage.

Key Benefits of the SEO Heatmap Tool

• Geographic Insights: Instantly see where your rankings are strong or weak
  

• Targeted SEO Optimization: Focus efforts on low-visibility areas instead of guessing
  

• Stronger Local SEO Strategy: Improve consistency across service areas
  

• Competitive Awareness: View top local competitors alongside your rankings
  

• Visual Reporting: Easy-to-understand data for internal teams or client presentations
  

How the SEO Heatmap Works

The heatmap score is calculated using weighted ranking points:

• Central Location (20% weight):
  Represents visibility at the exact business location and has the highest impact.
  

• Outer Locations (10% weight each):
  Eight surrounding points showing performance in nearby neighborhoods or cities.
  

Each point is ranked based on how the business appears in local search results for the selected keyword (e.g., “dentist near me”).
Higher rankings across more points = stronger overall local SEO presence.

Step-by-Step: How To Access the SEO Heatmap in Tekmatix

Step 1: Navigate to Prospecting

1. Log in to your Tekmatix account with Premium Prospecting enabled

2. Click Marketing & Emails → Prospecting

   

   
   

Step 2: Open a Prospect Report

1. Click Add Prospect or select an existing one

2. Click View Report
   

   

Step 3: View the SEO Heatmap

1. Click SEO Analysis in the left sidebar

2. Scroll to the SEO Heatmap

3. Review rankings, nearby coverage, and competitors for your selected keyword

   

   
   

Sample Scenario: Using the SEO Heatmap to Improve Local Rankings

Scenario: Local Law Firm Expanding Visibility

Business: A law firm based in downtown Austin
Keyword: “personal injury lawyer near me”

What the Heatmap Shows:

• Strong rankings at the central location

• Weak rankings in nearby suburbs (north and west areas)

• A competitor ranking higher in outer zones
  

Action Taken:

• Created location-specific service pages targeting nearby suburbs

• Optimized Google Business Profile service areas

• Built local citations and backlinks for underperforming zones
  

Result:
Over time, rankings improved across outer points, creating more consistent local visibility and increasing inbound leads from surrounding neighborhoods.

Best Practices for Using the SEO Heatmap

• Review heatmap data monthly to track progress

• Focus SEO efforts on low-performing geographic areas

• Pair heatmap insights with:

  • Google Business Profile optimization

  • Local landing pages

  • Citation and review strategies

• Use screenshots in client reports to visually explain SEO performance