Creating targeted email content doesn’t have to mean creating multiple campaigns. With Tekmatix’s Conditional Elements feature, you can tailor each email’s content to different audience segments—within a single campaign. Use this to personalize promotions, make announcements relevant to specific groups, or even highlight certain product features based on contact information.

Why Use Conditional Elements?

With Conditional Elements, you can:

• Create Targeted, Personalized Content: Show specific sections of an email only to contacts meeting certain criteria.

• Save Time on Campaign Creation: No need for multiple campaigns or segment lists; build everything into one streamlined email.

• Track Performance Easily: Unified statistics for each customized email element in a single view.

Case Scenario: Product Promotion Based on Customer Interest

Imagine you’re running an online store offering products for wellness and fitness. You’d like to promote different products based on your audience’s interests: yoga, weightlifting, and general wellness. Using Conditional Elements, you can showcase relevant product recommendations in a single email:

1. Yoga Enthusiasts see an offer on yoga mats, straps, and classes.

2. Weightlifting Fans see strength-training equipment and accessories.

3. General Wellness Followers see a selection of healthy supplements.

This lets you build a single email campaign with relevant sections for each audience segment.

Steps to Add Conditional Elements in Your Email

1. Go to “Marketing & Emails” in your Tekmatix dashboard.

2. Create a New Campaign or Template.

3. Choose any element in your email you’d like to display conditionally (like an image, text block, or product feature). Only single-line text fields, numbers, radio selects, and single-select dropdowns are currently supported.

   

   4. Click on this element and go to Visibility Conditions:

   • Open the Visibility tab for that element and toggle Conditional Element on.

   

   Specify conditions based on contact fields. For example, “Interest = Yoga” for yoga enthusiasts or “Interest = Weightlifting” for weightlifters.

   

   5. Alternative Option: You can also click the Conditional Element icon in the element overlay to set conditions directly from the element.

   

   6. When your conditions are set, save your campaign. Each audience member will see only the email elements that match their profile, ensuring a highly personalised experience.

Important Notes

• Tekmatix’s analytics will track the campaign in a single view, so you can see how each section performed across your segments.

Using Conditional Elements transforms your email marketing by delivering the right message to the right person—at the right time!