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Keeping affiliates motivated is crucial to building a thriving program. One powerful way to do this is by automatically upgrading high-performing affiliates to better campaigns with higher rewards — no manual tracking required.
With Tekmatix's Level Up to Another Campaign feature, you can streamline promotions based on customer conversions or revenue milestones. Let’s break it down.
Leveling up is when an affiliate is automatically moved from one campaign (e.g., a Starter campaign) to another (e.g., a VIP campaign) once they hit a specific performance goal.
This is a great way to:
Reward consistent performers
Encourage competition
Eliminate the need for manual campaign reassignment
You can level up affiliates based on:
Number of customers acquired
Total revenue generated
Good to Know:
Level ups are supported across Website, Store, and Funnel campaigns.
However, External Website campaigns can only level up to other External Website campaigns.
Go to your Affiliate Manager > Campaigns tab.
Click + Create Campaign or edit an existing one where you'd like affiliates to start (e.g., Starter Campaign).
Pick between Website, Store, or Funnel depending on where the campaign applies.
On the Commission step, define what affiliates will initially earn before they level up.
Scroll to the “Level Up to Another Campaign” section and click to activate.
Choose the campaign you want to promote affiliates to (e.g., VIP Campaign with higher commissions).
Pick one of the following performance-based goals:
Customer-based: Level up when the affiliate gains X number of customers
Revenue-based: Level up when the affiliate generates $X in sales
Keep them in the current campaign
Move them to the new campaign (great for ongoing commission tracking consistency)
Complete the rest of your campaign setup and click Publish.
Let’s say you run an affiliate program with two tiers:
You want affiliates to graduate to the VIP tier when they hit 50 customers. Here's how to set that up:
In your Starter Campaign, go to Level Up to Another Campaign
Select VIP Campaign as the destination
Set the goal to “Level up when affiliate gets 50 customers”
Choose to move existing customers if you want to consolidate tracking
This way, your affiliate program rewards success without any manual lifting!
Implementing level-up logic in Tekmatix:
Saves you time by eliminating manual updates
Increases motivation among affiliates
Improves retention by offering growth opportunities
Keeps your program scalable as more affiliates join
Set realistic and achievable goals based on your average conversion rates.
Promote your tier system in your affiliate onboarding materials.
Combine level-up campaigns with automated “congrats” emails via workflows.