How To Trigger Workflows When a Coupon Code Is Redeemed in Tekmatix

Overview

Tekmatix now enables you to trigger automated workflows when a coupon code is successfully redeemed in a completed transaction. This allows you to follow up with customers who made a purchase using a discount, making it easy to deliver thank-you messages, loyalty rewards, or post-sale offers.

This feature ensures your business doesn’t miss the opportunity to re-engage real buyers, build loyalty, and analyze performance for coupon-driven campaigns.

Why This Feature Matters

Unlike the “Coupon Code Applied” trigger, which fires even if a purchase isn’t completed, this trigger activates only when a coupon is actually redeemed during a confirmed transaction. It’s your signal that a customer followed through and bought.

Use it to:

• Engage buyers who are price-sensitive or deal-driven
  

• Reward loyalty and high-value coupon users
  

• Route sales opportunities to your team
  

• Track success of specific promotions or campaigns
  

• Automate follow-ups immediately after the sale

Step-by-Step: How To Set Up the Coupon Code Redeemed Trigger

Step 1: Add the Trigger to Your Workflow

• Go to Automated Workflows > Workflows

  

• Create a new workflow or edit an existing one
  

  

• Click + Add New Trigger
  

  

Step 2: Select the Trigger Type

• Scroll to the Events section
  

• Select Coupon Code Redeemed

Step 3: Name the Trigger

• Use a clear name like: Coupon Code Redeemed – HolidayPromo or VIP Redemption Alert
  

Step 4: Apply Filters to Target Specific Scenarios

Use filters to trigger workflows only when certain criteria are met.

Pro Tip: Combine multiple filters to track performance of specific offers like seasonal codes or VIP coupons.

Step 5: Save and Build the Workflow

• Click Save Trigger
  

• Add workflow actions (see suggestions below)
  

• Test and Publish the workflow

Recommended Actions to Add After a Coupon is Redeemed

• Send Email: Thank the customer or provide next steps (e.g., access content, upgrade offer)
  

• Tag Contact: Add tags for segmentation (e.g., “VIP_Coupon_Redeemed”)
  

• Notify Team: Alert your sales team for possible upsell opportunities
  

• Create/Update Opportunity: Move the buyer into a sales funnel for follow-up
  

• Send SMS: Deliver a quick bonus offer or confirm their successful discount use

Sample Use Case: Loyalty Bonus After Redemption

Business Type: Digital Product Seller
Goal: Send a loyalty offer when customers redeem a seasonal coupon.

Workflow Setup:

• Trigger: Coupon Code Redeemed
  

• Filter: Coupon Code is “WINTER25”
  

• Actions:

  • Send Email: “Thanks for using WINTER25 – Here’s an exclusive bonus offer”
    

  • Add Tag: “Winter_Campaign_Buyer”
    

  • Notify Marketing Team

Outcome: Reinforced loyalty and cross-sell opportunities right after the sale.

Frequently Asked Questions

Q: Will this trigger fire if a coupon is used but the order is not completed?
No. This only activates after the transaction is successfully completed.

Q: Can I filter by the coupon’s discount amount or the purchase value?
Yes — use Coupon Value and Order Value filters with logic like “greater than” or “less than.”

Q: Can I track redemption limits using this trigger?
Yes — use the Redemption Count filter to trigger actions when usage reaches a set number.

Q: Can this trigger handle subscriptions?
Yes. You can use Product Type to identify one-time vs. recurring purchases.

Q: What happens if no filters are applied?
The workflow will run for any coupon that’s redeemed in any successful transaction.