How to Create If/Else Logic in Your Workflows (The Smart Way to Automate Sales)

Want to make sure your leads only get follow-ups if they haven’t already purchased? This is your next automation power move.

👉 Reflect Today: Are you sending every lead the same messages — even if they’ve already bought from you?

Let’s fix that with intelligent, automated pathways:

1️⃣ Use If/Else Conditions

In Tekmatix workflows, you can set rules like “If they bought, stop following up. If they didn’t, keep nudging.”

2️⃣ Tag Everything

Each lead action (like downloading a freebie or buying a course) should trigger a tag — this is how the system knows who’s done what.

3️⃣ Customise the Journey

With Tekmatix, you can create smart workflows that adapt based on behaviours: emails opened, pages visited, purchases made, and more.

4️⃣ Loop Until Conversion

Didn’t buy yet? Loop them through a follow-up sequence — until they do. Tekmatix lets you automate this with a few clicks.

🎯 Smart segmentation = smarter sales.

Don’t chase. Nurture strategically.

💡 Ready to automate the right way with intelligent workflows that increase conversions without overwhelm?

👉 Get started with Tekmatix: www.tekmatix.com

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