Managing Google Ads is powerful, but let’s be honest, jumping between platforms just to check your ad performance can be a pain.

Now, you can view your Google Ads results directly inside your Tekmatix dashboards.

With the new Google Ads dashboard widgets, you can track your ad spend, clicks, impressions, conversions and campaign performance right where you already manage your business data.

No extra tabs. No separate reporting platform. No digging around trying to piece everything together.

Just clear, connected reporting inside Tekmatix.

What’s New?

A dedicated Google Ads section is now available inside the Tekmatix Dashboards widget panel.

Once your Google Ads account is connected at the sub-account level, your dashboard widgets will automatically pull in your Google Ads data.

You now have access to 11 ready-to-use Google Ads widgets, including:

• Total conversions

• Conversions over time

• Total cost

• Cost over time

• Total clicks

• Clicks over time

• Total impressions

• Impressions over time

• Clicks by campaign

• Conversions by campaign

• CPC, also known as cost per click

Each widget is fully configurable, so you can filter your reporting by campaign, campaign type, zero impressions, zero conversions and PPC markup.

This means you can create the exact view you need, whether you’re checking your own ad performance or reporting results to clients.

Build Smarter Custom Metrics

Google Ads metrics are also now available as dimensions inside Custom Metrics.

This gives you the ability to build more meaningful cross-platform KPIs using the formula builder.

For example, you could create custom metrics such as:

• Return on ad spend

• Cost per closed deal

• Cost per booked appointment

• Cost per lead

• Campaign spend compared with pipeline value

This is where your reporting becomes much more powerful.

Instead of only seeing how many clicks or conversions your ads generated, you can start connecting your advertising spend to real business outcomes.

How It Works

To add Google Ads widgets to your dashboard:

1. Open any dashboard inside Tekmatix.

2. Click Edit dashboard.

3. Click Add widget.

4. Scroll to the new Google Ads section.

5. Choose the widget you want to add.

6. Confirm your linked Google Ads account inside the Integration tab.

7. Configure your filters and chart type.

8. Click Save changes.

Once saved, your selected Google Ads widget will appear on your dashboard and display your reporting data automatically.

Why This Matters

See Everything in One Place

Your Google Ads performance can now sit alongside your other Tekmatix reporting widgets.

This means you can see your ad spend, clicks, impressions and conversions without logging into a separate advertising account every time you want an update.

For business owners, this saves time.

For agencies and service providers, this makes reporting much simpler.

Track Ad Spend at a Glance

With the Total Cost and Cost Over Time widgets, you can quickly see how much is being spent and when.

This makes it easier to monitor ad budgets, catch unusual spending patterns and avoid those lovely end-of-month surprises that nobody asked for.

See Which Campaigns Are Actually Working

The Clicks by Campaign and Conversions by Campaign widgets let you break down performance at the campaign level.

This helps you quickly identify which campaigns are generating activity and which ones may need attention.

Because clicks are nice, but conversions are what usually matter most.

Connect Advertising to Real Business Results

This is the big one.

Because Google Ads data can now be used inside Custom Metrics, you can combine ad performance with your pipeline, sales and revenue data.

That means you can move beyond surface-level reporting and start answering much better questions, such as:

• How much did we spend to generate this lead?

• Which campaigns are turning into booked appointments?

• What is our cost per sale?

• Are our ads generating real return?

• Which campaigns should we scale, pause or improve?

This helps turn your dashboard into a proper decision-making tool, not just a collection of pretty charts.

Important Notes

Google Ads must be connected at the sub-account level before the widgets can show data.

To connect your account, go to:

Settings → Integrations → Google Ads

All 11 widgets support filtering by:

• Campaign

• Campaign type

• Zero impressions

• Zero conversions

• PPC markup

These Google Ads reporting features are available inside:

• Dashboards

• Reporting

• Custom Metrics

They are available on all Tekmatix plans that include Dashboards and Reporting.

What’s Coming Next?

More cross-channel reporting is on the roadmap, including the ability to combine Google Ads data with other marketing sources.

This means you’ll be able to get an even clearer view of how your marketing is performing across multiple channels, all from inside Tekmatix.

Final Thoughts

Your ad data should not live in isolation.

When your advertising, leads, pipelines, sales and reporting are all connected, you can make much smarter decisions about where your money is going and what is actually producing results.

The new Google Ads dashboard widgets make it easier to see your performance, understand your spend and connect your campaigns to real business outcomes.

And that is exactly what good reporting should do.