How To Configure Google Ad Assets at the Campaign Level in Tekmatix

Why This Matters

Running paid campaigns efficiently requires more than great copy — it’s about brand consistency and automation. With Tekmatix’s integrated Ad Manager, you can now configure and manage your Google Ads assets (like logos, images, call extensions, and sitelinks) directly at the campaign level.

That means your branding, visuals, and key links automatically apply across all ad groups and creatives — saving setup time and ensuring every ad reflects your brand identity.

What Are Google Ad Assets?

Google Ad Assets are additional elements that make your ads more engaging, clickable, and visually recognizable. These include:

• Business Logo – Ensures brand visibility across Google Search, Display, and YouTube.
  

• Image Assets – Enhances visual appeal to attract user attention.
  

• Call Extensions – Lets customers reach you instantly via click-to-call.
  

• Sitelinks – Directs traffic to specific pages (e.g., Services, Pricing, Contact).
  

Setting these up at the campaign level allows Tekmatix to apply them automatically to all ads under that campaign — eliminating repetitive setup.

Step-by-Step Guide: Configuring Google Ad Assets in Tekmatix

Step 1: Add Your Business Logo

1. Go to Marketing & Emails > Ad Manager.

2. Open your campaign and scroll to the Additional Assets section.
   

3. Click Upload Logo.
   

4. Select an existing image from your media library or upload a new one.
   

5. Ensure your logo is square (1:1 aspect ratio) — JPG or PNG format only.
   

6. Crop if needed, then Save your selection.
   

   

✅ Tip: Your uploaded logo will appear across all placements — Search, Display, and YouTube — helping customers recognize your brand immediately.

Step 2: Add Image Assets

1. Under Additional Assets, click Upload Images.
   

2. Choose from your media library or upload new files.
   

3. Add up to 20 images per campaign.
   

4. Supported formats: JPG or PNG.
   

5. Recommended aspect ratios:

   • 1:1 (square)
     

   • 1.91:1 (landscape)
     

6. Keep image size under 5 MB each.
   

   

💡 Best Practice: Upload 2–3 images for each aspect ratio to maximize your ad coverage.

⚠️ Avoid: Low-quality visuals, text overlays, or unsupported formats (e.g., 4:5). If an image fails, your campaign will still publish using valid ads and assets.

Step 3: Configure Call Extensions

1. Click the Call Extensions dropdown.
   

2. Select an existing approved number, or click Create a new call.
   

3. Enter your phone number and choose a Conversion Action Category (e.g., “Calls from Ads”).
   

4. Click Create.
   

Why use this? Call extensions are mobile-friendly and help potential clients connect instantly — improving your ad’s click-through rate (CTR).

Step 4: Configure Sitelinks

1. Click the Sitelinks dropdown.
   

2. Choose existing sitelinks, or click Create a new sitelink.
   

3. Fill in the details:

   • Sitelink Text: Up to 25 characters.
     

   • Description Lines (Optional): Add more context.

   • Final URL: The page where the link should go.
     

4. Click Create.
   
   

   

Pro Tip: Add at least 4 sitelinks (e.g., Services, Testimonials, Contact, Pricing) to improve ad performance and credibility.

Step 5: Save and Review

• Double-check that your logo, images, call extensions, and sitelinks are properly uploaded.
  

• Click Save or Publish.

Fallback Logic:
If campaign-level assets are missing, Tekmatix will automatically use account-level assets (if available). If neither exists, your ads will still run — just without these enhancements.

Sample Scenario: Branding a New Campaign

Scenario:
Samantha runs a digital marketing agency using Tekmatix. She’s launching a “Social Media Starter” Google Ads campaign.

Instead of manually uploading her logo, images, and links for each ad group, she adds them once in the Additional Assets section:

• Logo: Her agency’s brand icon.
  

• Images: Before-and-after social media makeovers.
  

• Call Extension: Her agency’s direct inquiry number.
  

• Sitelinks: Direct links to “Portfolio,” “Pricing,” “Free Audit,” and “Book a Call.”

With this setup, Tekmatix automatically applies these elements to all ads under the campaign, maintaining a cohesive brand look — and saving her hours of setup time.

Frequently Asked Questions

Q: What if I upload a non-square logo?
Only 1:1 (square) images are accepted. You’ll need to crop it before saving.

Q: Can I use multiple phone numbers?
Yes. Add multiple approved numbers and Google will rotate them based on user location and device.

Q: Why was my call extension disapproved?
Ensure your phone number meets Google’s ad policies and includes the correct country code.

Q: How many sitelinks can I add?
You can add up to 20 sitelinks, but 4 are recommended for best performance.

Q: Will campaign-level assets override account-level ones?
Yes. Campaign-level assets take priority.

Q: Do failed image uploads prevent publishing?
No. Your campaign will still publish using valid ads and assets.