• Facebook ad calls show as "Facebook Paid". Before, many of them showed as "Facebook" or "Direct", which made it hard to tell your ads apart from everything else.
• Other ad platforms are covered too. Calls from TikTok, LinkedIn and Microsoft (Bing) ads, and Google ads clicked inside apps, are now labelled by platform.
• Tagged links are recognised. If your ad link uses utm_medium=cpc, the source shows as the platform plus "Paid", for example "Bing Paid".
• AI referrals get their own source. Visits that come from ChatGPT and similar AI tools now show up as their own source, so you can see when AI search is sending you callers.

Your ad budget stops being a guessing game. When every call is labelled by the platform that sent it, you can see which ads make the phone ring and which ones just collect clicks.

You can move money to what works. If LinkedIn brings in three calls a week and Facebook brings in thirty, that's a decision you can make with real numbers.

You stop losing credit for calls. Calls that used to disappear into "Direct" now get attributed to the ad that earned them, so your results look like what's actually happening.

You get an early look at AI search. More people are finding businesses through ChatGPT and similar tools. Now you can see when those visitors pick up the phone.

• A website or funnel built in Tekmatix where your phone number is shown.
• Ads (or other traffic) that send people to that website or funnel.
• Your main business phone number to forward calls to. This needs to be an outside number, not a phone number from your Tekmatix account, otherwise the calls loop.

1. Open your phone number settingsGo to Settings, then click Phone Numbers.
2. Add a number poolClick the + Add Number dropdown on the right side of the page and choose Add Number Pool.
3. Choose Visitors ActivitySelect Visitors Activity, since this pool is for call tracking. Then choose which visitors to track. All visitors is the recommended option. If you choose PPC search instead, the number only swaps for visitors who arrive from a paid ad. Click Next: Create Pool.
4. Name the pool and set its sizeGive your tracking number a clear name, like "Facebook ads landing page". Set the Pool Size. The minimum is four numbers, and the busier your website, the more numbers you'll need.
5. Set your forwarding and swapping numbersThe Forwarding Number is where calls ring, usually your main business line. The Swapping Number is the number already shown on your website that Tekmatix will replace. It can be the same as your forwarding number, or untick the box to enter a different one. Tick the box to confirm you're adding the new numbers, then click Next: Choose Numbers.
6. Pick your tracking numbersChoose local numbers near your forwarding number's area code, toll-free numbers, or numbers from any area code you type in. Then click Next: Number Features.
7. Add a whisper message and call recordingA Whisper Message plays to you, not the caller, when you answer. Something like "Call from [Source]" tells you where the call came from before you say hello. You can also switch on Call Recording and set the message the caller hears.
8. Activate itClick Activate Number. Your pool is live.

1. Copy the snippetIn Number Pools, click the three dots next to your pool, choose Number Pool Info, and copy the Normal Snippet Code.
2. Open your siteGo to Sites, click Funnels or Websites, and open the one where your phone number appears.
3. Paste it into SettingsClick the Settings tab and paste the snippet at the bottom of the Body Tracking code field. Click Save. The number now swaps across that whole funnel or website.
4. Only want it on one page? (optional)Open that page in the builder, click the Tracking Code icon at the top left, choose Footer Tracking, paste the snippet and save.

• Nothing to set up. If you already use a number pool, your tracking script updates on its own.
• New calls only. Past calls keep the source they already had.
• Some calls will still say Direct. That happens when a visitor's browser hides where they came from and the link has no ad tracking code. Tagging your ad links with UTM parameters helps here.
• The first match wins. If a link carries several ad tracking codes, Google is checked first, then Facebook, TikTok and LinkedIn.
• Calls go to your forwarding number. Calls to a number pool ring the forwarding number you set, not the web or mobile app.

1. Compare your ad platforms on calls, not clicks. At the end of each month, filter your Call Report by source and count the calls from each ad platform. Clicks are cheap. Calls are the ones that turn into customers.
2. Give each campaign its own pool. Running two different ads to two different landing pages? Set up a pool for each and use a Group ID (edit the pool, then Add/Edit Group Id) so each ad shows its own number. Now you can compare the campaigns head to head.
3. Answer every call already knowing where it came from. Set your whisper message to "Call from [Source]". When you pick up and hear "Facebook Paid", you know they've just seen your offer, and you can open the conversation with it.
4. Track your Google keywords. Add ?keyword={keyword} to the end of your Google Ads landing page URL, for example yourwebsite.com/landingpage/?keyword={keyword}. The keyword they searched shows in the Keyword column of your Call Report.
5. Watch for AI search callers. AI referrals now have their own source. Keep an eye on how many calls come from people who found you through ChatGPT and similar tools, and make sure your website and blog answer the questions your customers are asking.