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How to Bulk Add Positive and Negative Keywords to Google Ads in Tekmatix

How to Bulk Add Positive and Negative Keywords to Google Ads in Tekmatix

August 15, 20264 min read

Managing Google Ads keyword lists inside Tekmatix just got much faster.

You can now bulk add Positive Keywords and Negative Keywords to your Google Ads campaigns, making it easier to build, optimise and manage larger Search campaigns without entering every keyword individually.

The previous 40-keyword limit has also been removed, giving you much more flexibility when working with comprehensive keyword lists.

What’s New?

Tekmatix has improved the keyword management experience inside Google Ads campaigns.

You can now:

  • Add more than 40 Positive Keywords or Negative Keywords

  • Bulk paste multiple keywords at once

  • Separate keywords using either new lines or commas

  • Work with keyword lists in a larger, easier-to-use text field

  • Automatically remove duplicate keywords

  • Automatically clean up unnecessary spaces and blank entries

  • Select your preferred keyword match type before adding the keywords

This means you can take an existing keyword list and add it to your campaign in one go instead of repeatedly adding keywords one by one.

What Are Positive and Negative Keywords?

Positive Keywords tell Google which searches you want your ads to potentially appear for.

For example, if you offer business coaching, you might add keywords such as:

  • business coach

  • business coaching

  • online business mentor

  • business growth coaching

Negative Keywords do the opposite.

They help prevent your ads from showing for searches that aren't relevant to your offer.

For example, you may want to exclude searches containing terms such as:

  • free

  • jobs

  • salary

  • course download

Using both Positive and Negative Keywords effectively can help you create more targeted Google Ads campaigns and reduce wasted ad spend.

How to Bulk Add Keywords in Tekmatix

Step 1: Open Your Google Ads Campaign

Inside Tekmatix, go to:

Ad Manager → Google Campaign → Ad Group

Open the Ad Group you want to manage.

Step 2: Open the Keyword Section

Navigate to either:

  • Positive Keywords, or

  • Negative Keywords

depending on the type of keyword list you want to add.

Step 3: Paste Your Keywords

Type or paste multiple keywords directly into the keyword field.

You can separate keywords using new lines:

business coach
business coaching
online business mentor
business growth consultant

Or separate them using commas:

business coach, business coaching, online business mentor, business growth consultant

Tekmatix will process the list and automatically remove duplicate entries and unnecessary blank spaces.

Step 4: Choose Your Match Type

Select the appropriate Google Ads match type for the keywords you are adding.

Your match type determines how closely a person's Google search needs to relate to your keyword before your ad may be eligible to appear.

Step 5: Add Your Keywords

Once your keywords and match type are selected, click Add.

Your keywords will then be added to the Ad Group together.

Why This Update Matters

If you're managing larger Google Ads campaigns, adding keywords individually can become incredibly repetitive.

Bulk keyword management allows you to build campaigns much faster.

For example, if you've already prepared your keyword research in a spreadsheet, document or keyword research tool, you can simply copy the list and paste it directly into Tekmatix.

The removal of the previous 40-keyword limit also means you're no longer restricted when building larger keyword sets.

This can help you:

  • Set up Google Search campaigns faster

  • Import existing keyword research more easily

  • Build larger and more comprehensive keyword lists

  • Reduce repetitive manual data entry

  • Manage Negative Keyword lists more efficiently

  • Keep your Google Ads campaign setup organised inside Tekmatix

Automatic Keyword Clean-Up

Tekmatix will automatically clean up your bulk keyword entries during the upload process.

This includes removing:

  • Duplicate keywords

  • Empty entries

  • Unnecessary blank spaces

So if you've copied your keyword list from another document or spreadsheet, you don't need to manually tidy every line before adding it.

Important Notes

The bulk keyword feature is available for both Positive Keywords and Negative Keywords within Google Ads campaigns.

Duplicate and empty keyword entries are automatically removed during bulk entry.

Google Ads policies and keyword eligibility requirements still apply. Adding a keyword through Tekmatix does not override Google's advertising policies, approval requirements or keyword restrictions.

Build and Manage Google Ads Campaigns Faster with Tekmatix

This update makes Google Ads campaign management inside Tekmatix faster, simpler and much more practical for businesses managing larger keyword lists.

Instead of repeatedly entering keywords one at a time, you can prepare your keyword strategy, paste your complete list into Tekmatix, select your match type and add everything in just a few steps.

It’s another small improvement designed to remove repetitive admin and help you spend more time actually running and growing your business.

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